There are 10 Youtube Partners who made over $100,000 in the past year, according to a study done by analytics and advertising company TubeMogul. From July 2009 to July 2010, TubeMogul used their viewership data to estimate the annual income for independent YouTube partners, which they define as anyone who is not part of a media company or brand.
Here’s how they got their estimates:
- Revenue only comes from banner ads served near content (we ignored pre-roll or overlay since we can’t easily isolate by publisher).
- Since YouTube banner ads have a two-second load delay, we estimate 2.59% of viewers click away before an ad loads based on separate research.
- Ads were served near all videos that loaded (since they are partners, this is generally true).
- CPM for the banner ads was $1.50 (Google auctions a lot of this inventory off; we rounded this 2009 estimate down to be conversative).
- YouTube is splitting ad revenue with partners 50-50.
10. Natalie Tran – $101,000 per year
As of January 2011, Tran has 263 videos available on her YouTube channel and is the most-subscribed of all time in Australia, the 26th most subscribed of all time on YouTube, and the 7th-most subscribed director worldwide. She is also the number one most-subscribed for the categories of Director and Partners for Australia, and manages the 58th most viewed channel on YouTube of all time. She was the first runner up in the Miss YouTube contest created by Michael Buckley of What The Buck. Her first video was created on September 25, 2006. Tran vlogs about awkward and humorous situations in her daily life, often involving skits.
Tran has more than 852,148 subscribers and more than 330 million views. This popularity has led to media coverage and appearances in The Sydney Morning Herald, Western Australia Today, B&T Magazine, Venus Zine, Der Spiegel, Báo Viêt Luận Online, Việt Tribune, VnExpress, Triple J, and the Hot30 Countdown. Her defence of Vegemite in response to a YouTube video by Ben Going was featured on the Australian television programme A Current Affair on February 2007, as part of the Vegemite wars segment. Tran’s most viewed video had over 20 million views in March, 2010 and the number of views has grown significantly since then.
9. The Young Turks – $112,000 per year
The Young Turks is a liberal Internet talk show via live web stream and YouTube. It was Sirius Satellite Radio’s first original talk programming. The Young Turks claims to be the first Internet TV news show and now the Largest Online News Show in the World. Video of the show is streamed daily on their website and available as a podcast. The show offers exclusive, Internet-only video content via their YouTube channel, which averages 18 million views monthly, and has over 370 million views total (as of January 9, 2011).
8. Smosh – $113,000 per year
Smosh is a web-based comedy duo consisting of Ian Hecox and Anthony Padilla. They first began posting videos to YouTube in the autumn of 2005, and have become one of the most popular channels on that site, with over 2 million subscribers. Until 2008, Smosh was the most subscribed-to YouTube account.
7. Shay Carl – $140,000 per year
Shaycarl is a comedian and YouTuber, producing videos for his four YouTube channels, ShayCarl, Shaytards, iPhoneTARD and ShayLoss. As of 21 December 2009, Shaycarl has two places in the 25 most subscribed entertainment channels on YouTube: Shaycarl is 13th, with Shaytards also in the top 25. He has over 550,000 subscribers between all three of his YouTube channels. In 2009, Shaytards won the “Best YouTube Channel or Personality” category of Mashable’s Open Web Awards.
6. Fred – $146,000 per year
Fred Figglehorn is a fictional character created and portrayed by American actor Lucas Cruikshank. Cruikshank, a teenager from Columbus, Nebraska created the character for his channel on the video-sharing website YouTube. The videos are centered on Fred Figglehorn, a fictional 6-year-old who has a dysfunctional home life and “anger management issues”. As of January 2011, the Fred channel has received over 108 million channel views, over 696 million video views since its launch, and over 2.1 million channel subscribers, it is listed as the number four all-time most subscribed YouTube channel.
5. Ryan Higa – $151,000
Nigahiga is a popular YouTube channel created by Japanese-American Ryan Higa and friends Sean Fujiyoshi, Tim Enos and Tarynn Nago. Since relocating to Las Vegas to study filmmaking at UNLV, Higa’s videos are usually solo efforts except during school breaks when he sometimes visits Hilo and collaborates with the Yabo Crew. They are known for their YouTube comedy videos, which have been viewed over 600 million times. As of December 21, 2010, Higa’s YouTube channel, nigahiga, has over 3 million subscribers and is the most subscribed YouTube channel of all time ahead of such prominent Youtube users as Smosh, RayWilliamJohnson, ShaneDawsonTV and Fred.
4. Philip DeFranco – $181,000 per year
Philip DeFranco, also known as PhillyD or by one of his YouTube usernames “sxephil”, is an American video blogger on YouTube, and a YouTube celebrity. His videos are centered around current events, politics and celebrity gossip in which he gives his opinion, usually presented ironically and with frequent jump cuts to create a fast-paced feel. He has over 1.3 million subscribers, and is the 11th most subscribed YouTuber of all time, as of January 2011. His second YouTube channel is called “PhilipDeFranco” and makes daily vlogs which he calls the “vloggity”. DeFranco started his YouTube channel in 2006, his videos regularly surpass one million views.
3. The Annoying Orange – $288,000 per year
The Annoying Orange is a comedy web series created by Dane Boedigheimer, under the YouTube pseudonym “Daneboe”. With the first episode uploaded on October 9, 2009, the series’ dedicated channel (“realnannoyingorange”) has amassed more than 380 million views on YouTube. The first few episodes were uploaded to Boedigheimer and his company Gagfilms’ YouTube channel (“Daneboe”), but when the Annoying Orange video views reached 11 million views on this channel, he decided to make a new dedicated channel for the Annoying Orange. As of January 3, 2011, the channel is ranked as the 8th most subscribed channel of all, and 40th most viewed of all time. There are currently more than a million subscribers to realannoyingorange.
2. Shane Dawson – $315,000 per year
Shane Dawson is a YouTube comedian and actor. Dawson is known for making comedy videos featuring many recurring characters (such as Shanaynay, Ned the Nerd, S. Deezy, and Aunt Hilda), impersonations, and spoofs of popular music videos such as Telephone Dudes Version (Ned the Nerd) and Last Sunday Night (Aunt Hilda). As of December 1, 2010 his main YouTube channel is the third most subscribed channel of all time, behind Nigahiga and RayWilliamJohnson. Dawson has since expanded on YouTube by adding his second channel (eighth most subscribed) where he posts video blogs and his relatively new series “Ask Shane On Mondays” and “Shane and friends”. He is the only YouTuber to have two channels in the top 30 most subscribed channels on Youtube.
Dawson’s career began when he and several friends would turn in videos instead of homework in high school. Eventually, teachers would trade tapes with the students, and ask for personal copies of what was filmed. Dawson’s first videos on Youtube were old assignments that he turned in during high school.
1. Ray William Johnson – Undisclosed
Ray William Johnson is a 23 year old comedian and video blogger, known for his rapid rise to popularity with his internet-based show ‘=3′ (Equals Three), a twice weekly show where he reviews popular internet videos. He started the show in April of 2009, and became a top subscribed Youtube personality in just under a year. He is currently the second most subscribed Youtuber in history, he is only passed by Nigahiga. In addition, he has a vlog channel called BreakingNYC (discontinued), a comedic annotation of his day to day life.